Cultivating a strong personal brand can yield a lifetime of benefits. Yet many people mistakenly believe that personal branding is mostly about things like choosing stylish clothing and memorizing an effective elevator speech. They don't realize... (Read More)
Is data security, online privacy and identity theft a top concern? If it’s not, it should be. More than ever, we’re seeing increasingly sophisticated attempts from hackers to steal information from organizations, and use it to commit identity... (Read More)
E-mail marketing is an effective and important way to keep in touch with your clients. But during the COVID-19 outbreak, the tone and content of your agency's e-mails has never been more important. Here are some ways to connect with customers via... (Read More)
How would you rate your listening skills? Listening to your clients — truly listening to what they are trying to tell you — is an important way to increase customer satisfaction and to help prevent misunderstandings, including those that can... (Read More)
Yelp is growing in popularity by virtually any measure. The social review platform has an average of 77 million monthly unique mobile web visitors and an average of 37 million monthly unique mobile app users each month. While a business may have a... (Read More)
Has anyone ever asked for five minutes of your time? What is five minutes of your time even worth? If a client, employee, friend or significant other asked for five minutes of your time—do you have it to give? Or are you simply too wrapped up in... (Read More)
Have you fallen into the habit of sending e-mails to communicate with someone in your office — even if they are just a few steps away from you? Perhaps it is time to rethink your reliance on technology at work.
Although most people assume... (Read More)
Branding is one of the most important aspects of growing a successful insurance agency. It's what sets you apart from the competition. It's how people identify and connect with you. It's about communicating what you stand for and what you strive to... (Read More)
There are nearly 31 million small businesses nationwide, and it's estimated that three-quarters of them have either not enough commercial insurance or no coverage at all. Does this surprise you?
The official definition of a small business is a... (Read More)