Millennials may get a lot of attention and press, but insurance agencies need to start appealing to a younger cohort or risk becoming out of touch. Consider the fact that Gen Z'ers, born between 1995 and 2012, are beginning to work and make... (Read More)
Have you ever thought about why your customers choose to come to you with their insurance needs? Competition in the insurance marketplace is greater today than ever before. A customer can get a quote and buy a policy—sometimes within just a few... (Read More)
Did you know that companies owned by Millennials are one of the fastest-growing types of businesses today? More so than any other generation before them, Millennials have a strong desire to own their own businesses. Studies show that almost half of... (Read More)
E-mail can be an important tool for marketing your insurance business. But e-mail marketing can be tricky — federal law requires that anyone sending out e-mail for commercial purposes follow some specific rules or risk costly penalties.
The... (Read More)
It's been months of uncertainty and upheaval. And now, across the nation, people are going back to work and businesses are trying to reopen and get back on track after the unprecedented COVID-19 outbreak. What's the new normal going to look like... (Read More)
Have you ever had a complaint about a product or service and the person you were dealing with immediately became defensive? Were they ready to shut you down before even hearing your side of things?
It’s easy to become frustrated when this... (Read More)
Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience. Here are four tips that you might not have heard of to increase your agency's audience... (Read More)
Insurance agents should be business leaders in their community. Part of being a business leader involves leading by example in giving back to the community. If you are considering ways you can make an impact where you live, here are a few... (Read More)
We all know that happier workers are more likely to deliver great customer service and stick with your insurance agency over the long term. But did you know that for most people, money can't buy workplace happiness? Research shows that making... (Read More)
Insurance fraud harms everyone involved: the insurance customer, the insurance agency, and insurance companies. The Coalition Against Insurance Fraud (CAIF) reports that nearly $80 billion per year is lost because of insurance fraud.
Insurance... (Read More)